FCA’s recent decision to add Binary Options under its wings serves as another stamp of approval and credibility of binary options as a player in the financial sector. This is definitely an exciting news for the industry.

As binary options has started off as the deprived child of the finance world, it is wonderful to see the progression this sector has gone through since the most impactful CySec decision to regulate binary options back in 2012. Today we see more countries that understand and accept binary’s rightful place as a financial product.

This announcement serves both prospective operators and existing ones, as it encourages expansion and financial growth. How does regulation affect operators?

The first and most obvious outcome a broker will experience is a significant rise in trader traction received. Regulating binary options as a financial instrument, gives traders the peace of mind and assurance that binary options trading websites are strictly supervised and bound by law, and that their interests are well protected. This consequently brings operators an additional influx of traders who otherwise wouldn’t be getting near binary. Binary options brokerages that goes through a regulatory process enjoy higher conversion rates of up to 30% more comparing to non-regulated brokers, which in turn affects the bottom line as well.

Another great benefit regulated brokers can enjoy, found in their marketing activities. Having a country specific regulation allows for freedom to think big and explore additional marketing opportunities to grab the attention of potential customers. This is your time to think outside the box and expand your advertising efforts to radio stations, TV, newspapers, magazines, and more. Just take an example from Trade01 who created a TV commercial to advertise their brokerage in Greece, or Banc de Binary’s ads on buses around Cyprus…when it comes to advertising whilst being regulated… the sky is the limit.

So since binary is finally getting the love it deserves, regulation is the way to go. Don’t be intimidated by the process, with the help of our market maker SpotOption Exchange, it can be simpler and faster than you’d expect. It does require an additional investment at the beginning, but compensates with significant benefits to your business in the long run.