In a consumer business customers are the fuel to your engine and the ones who determine whether your business will prosper or fail. Operators should invest in two activities that directly influence their financial growth – customer attraction and retention.

As the basics of marketing and psychology teach us, clients possess different tastes and needs to be met, they lose interest in products after using them for a period of time, and get frustrated and discouraged to continue trading after experiencing loss.

So how can we ensure constant incoming clients stream and a longer lifecycle? Simple, by widening our product mix to get them interested and coming back for more.

The market offers many twists to the classic binary trading that can spark a renewed interest, so what can be added to encourage a wider reach?

“Option Builder” would be a feature of choice among traders who need to have more control over their trade, as it gives them the freedom to choose their own profit/risk ratio for each position. For the adrenaline lovers, the “60 seconds” solution will supply the well-sought rush while watching the one-minute countdown to expiry time. As for the risk diversifiers, the ladder fits that style, as they have the option of taking both conservative, in-the-money positions that offer small payouts, and add some high risk positions for a chance to gain bigger wins. There is a solution also for those who prefer to rely on analytical tools. The “Calculator” assess their chances to success by relying on 3 popular models in binary options.  These are just some of the products available in the market, and as innovation is progressing at a fast pace, I urge you to keep your eye out for each and every new development release.

But don’t settle in on features only, try introducing new concepts as well in order to spice trading up. For example offer social trading via SpotFollow to allow both “star” traders to shine, and hesitant traders to replicate their success. Introducing a simple forex would be refreshing for traders who feel they have mastered binary but still not ready for the complicated Forex world.

Investing in a broader product assortment not only help with attraction and retention, it consequently influence trading volumes, which increase dramatically. This, in turn, gives you the ability to invest more in your marketing efforts.

Call us today, if you would like to learn more on how you too can benefit from our ever developing platform’s features.